MARKETING ARCHIVES
Sales vs. Promotions,
Pricing Your Goods
,
Customer Relations,
Price Points,
Selling on Online
Auctions,
Selling From Websites,
Selling At Craft Fairs,
Selling At Home Shows,
Selling To Stores,
Attitude,
No Money Down
Advertising,
Independent Sales Reps,
Customer Referrals,
Gift Certificates,
Be Customer Driven,
Keepers,
Mail Campaigns,
Payment Types,
Packaging,
Bargain Selling,
Basics of Selling,
Working With Non
Profits,
Start Up Fees,
Start Up Inventory,
Competing With Imports,
Calling New Businesses,
Preparing for Sales
Appointments,
Sales Appointments,
Teaching,
Selling On Consignment,
Selling Gifts,
Doing Business Online,
Hello,
Networking Meetings
Retaining Customers,
Alliances,
Names and Tag Lines,
Logo and Image,
Marketing to Kids,
Custom Work,
Design Considerations,
Renting Space,
Standing Out,
Email,
Newsletters.
Photo albums
(Portfolios),
Dealing with the press,
Writing a Press
Release,
Turnaround,
Manage Your Business,
Quarter Auctions,
Corporate Clients,
Getting Over Your
Fears, Lists,
Smile,
Gift Shopping Service
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Reflect Back On Your Customers
Sandy Paluzzi One of the best ways to keep customers coming back is to make them feel good about themselves. It's relatively easy to sincerely make a customer feel appreciated. Compliment them. There are many times within the course of a business transaction when you can compliment your customer. If someone brings you beads for restringing, you may be able to say they have great taste in beads. If your taste doesn't coincide with theirs, you may be able to honestly say they show individuality in their taste, or the beads are so classic they're timeless. You can tell them you love their sentimentality if they're having a friend's gift restrung or having their jewelry restrung to give as an heirloom. If someone is trying on a piece of ready made jewelry, let them know if they look good wearing that piece. 'Your skin tone really brings out the best in that necklace' or 'you look great in that necklace' is better than 'that necklace really looks great on you'. The successful completion of any job is a good time to praise your customer. If they love the piece you've created, let them know why you enjoyed working with them. Did they do a good job at communicating their specs? Did they provide timely feedback? Did you really like their taste in jewelry? There's got to be something you liked about working with them or you wouldn't want to retain them as a customer. Let your parting words communicate how their attitude contributed to the success of the project.
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