"Marketing Tip in The Beading Times, an online beading magazine

MARKETING ARCHIVES
Sales vs. Promotions, Pricing Your Goods , Customer Relations, Price Points, Selling on Online Auctions, Selling From Websites, Selling At Craft Fairs, Selling At Home Shows, Selling To Stores, Attitude, No Money Down Advertising, Independent Sales Reps, Customer Referrals, Gift Certificates, Be Customer Driven, Keepers, Mail Campaigns, Payment Types, Packaging, Bargain Selling, Basics of Selling, Working With Non Profits, Start Up Fees, Start Up Inventory, Competing With Imports, Calling New Businesses, Preparing for Sales Appointments, Sales Appointments, Teaching, Selling On Consignment, Selling Gifts, Doing Business Online, Hello, Networking Meetings Retaining Customers, Alliances, Names and Tag Lines, Logo and Image, Marketing to Kids, Custom Work, Design Considerations, Renting Space, Standing Out, Email, Newsletter, Photo albums (Portfolios), Dealing with the Press, Writing a Press Release, Turnaround, Manage Your Business, Quarter Auctions, Corporate Clients, Getting Over Your Fears, Lists, Smile, Gift Shopping Service, Praise your Customers, 15 Second Elevator Talks, Master Mind Groups, Your Customer, Adult Kits, Trends, Product Sheets, Compiling Mailing Lists, Growing From Mistakes, Post Cards, No, Lost Customers, Surviving Difficult Times, Slow Winter Months, Online Craft Sites, Business Structures, Drop Off Shows, Holding a Craft Fair, Mail Order Catalogs, Determining if a Show is Worthwhile, Niche Markets, Facebook, LinkedIn, Twitter, Key Words, Take Away Projects, Jewelry Kits, Stories, Packaging Makes a Difference, Beading Instructions, Open Ended Conversations, Pampering Women, Dead Merchandise, Bead Societies, Bread & Butter Items , Presenting Small Accessories, Holding Meetings , Changing with the Times,, How To Deal With Difficult Customers, Going Green, Pantone, Blog Advertising

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Authoring your own blog

Sandy Paluzzi
The Bead Peddler

A blog is an online area where someone writes short articles, posts pictures and otherwise shares ideas and information. There are many sites available that allow you to create, host and maintain your blog easily and cheaply, some even offer free hosting. If you decide to start with a free blog, be aware that your host will use your blog to advertise other companies. The companies may or may not be related to your journal's subject matter. If you decide to control your own advertising, blogs are still inexpensive, running under 5.00 a month. All host sites offer easy to follow templates to create and maintain your blog.

There are literally millions of beading blogs online. So how do you get yours seen? Some blog spots create directories, such as a jewelry making directory, that can place relatively high in the search engines. If you're good at search engine optimization (SEO) , you can do your best to crawl your way up in search engine placement. But I think your best bet is to advertise your blog from your store front, whether it is in the physical world or online. Beading classes, craft shows or a well viewed website, such as an etsy or ebay store, or your own independent website all offer opportunities to market your blog. In turn, you can use your blog to keep your store front fresh in viewer's minds. The two forums will cycle off each other.

You can blog about anything related to your bead or jewelry making or classes. Where you get your inspiration, pictures of your latest creations, your newest techniques your jewelry making goals, storage tips, etc are all great subjects. You can even add in some personal stories or pictures of your kids or dogs.

Regardless of what you post, the content of your blog must be current at all times. Some people blog a few times a week, some blog once a week or once a month. I wouldn't suggest going longer between postings to your blog. An outdated blog will make viewers wonder if you're still in business.

In short, a blog can be an inexpensive way to advertise your expertise or creativity. However, it is time consuming and it is not always easy to come up with new topics. Be sure you can make the time commitment before you create your blog. Next month we'll be discussing less demanding ways to use the internet to promote your business.

Is there an aspect of marketing that you'd like to see discussed?
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