MARKETING ARCHIVES
Sales vs. Promotions,
Pricing Your Goods
,
Customer Relations,
Price Points,
Selling on Online
Auctions,
Selling From Websites,
Selling At Craft Fairs,
Selling At Home Shows,
Selling To Stores,
Attitude,
No Money Down
Advertising,
Independent Sales Reps,
Customer Referrals,
Gift Certificates,
Be Customer Driven,
Keepers,
Mail Campaigns,
Payment Types,
Packaging,
Bargain Selling,
Basics of Selling,
Working With Non
Profits,
Start Up Fees,
Start Up Inventory,
Competing With Imports,
Calling New Businesses,
Preparing for Sales
Appointments,
Sales Appointments,
Teaching,
Selling On Consignment,
Selling Gifts,
Doing Business Online,
Hello,
Networking Meetings
Retaining Customers,
Alliances,
Names and Tag Lines,
Logo and Image,
Marketing to Kids,
Custom Work,
Design Considerations,
Renting Space,
Standing Out,
Email,
Newsletter,
Photo albums
(Portfolios),
Dealing with the Press,
Writing a Press
Release,
Turnaround,
Manage Your Business,
Quarter Auctions,
Corporate Clients,
Getting Over Your
Fears, Lists,
Smile,
Gift Shopping Service,
Praise your Customers,
15 Second Elevator Talks,
Master Mind Groups,
Your Customer, Adult
Kits, Trends,
Product Sheets, Compiling Mailing Lists,
Growing From Mistakes
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Post Cards
Sandy Paluzzi It's September now and the fall / holiday shows and fairs are on all our minds. The best way to notify your customers of an upcoming show or in-store sale is by postcard. First of all, your customers don't have to open a postcard. Chances are good they will read it. Offer your customers an incentive to keep the card. For example, give them a special discount if they present the card at the show. They will then probably tack the card up to their bulletin board, refrigerator or calendar. It will be a constant reminder of the upcoming date. Today it is easier than ever to send out post cards. You can buy the forms at any office supply store and print them on your computer. Or you can just upload the message and your mailing list to usps.com and the post office will take it from there. A regular sized post card costs only .27 each and an oversized one sells for .42. If you want something a little fancier than the post office, you can design your post cards online at many places. These sites offer many ready made generic graphics as well as the ability to upload your own digital photo. Most on-line post card websites have small minimum orders of 100. It's not hard to use up 100 post cards. Not only are they good for mailings, they make great in-person hand outs. They're sturdy enough to stand the test of time and small enough to fit in a file folder or small agenda book. All in all, a postcard can be a useful tool in any beader's marketing kit.
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