MARKETING ARCHIVES
Sales vs. Promotions, Pricing Your Goods , Customer Relations, Price Points, Selling on Online Auctions, Selling From Websites, Selling At Craft Fairs, Selling At Home Shows, Selling To Stores, Attitude, No Money Down Advertising, Independent Sales Reps, Customer Referrals, Gift Certificates, Be Customer Driven, Keepers, Mail Campaigns, Payment Types, Packaging, Bargain Selling, Basics of Selling, Working With Non Profits, Start Up Fees, Start Up Inventory, Competing With Imports, Calling New Businesses, Preparing for Sales Appointments, Sales Appointments, Teaching, Selling On Consignment, Selling Gifts, Doing Business Online, Hello, Networking Meetings Retaining Customers, Alliances, Names and Tag Lines, Logo and Image, Marketing to Kids, Custom Work, Design Considerations, Renting Space, Standing Out, Email, Newsletter, Photo albums (Portfolios), Dealing with the Press, Writing a Press Release, Turnaround, Manage Your Business, Quarter Auctions, Corporate Clients, Getting Over Your Fears, Lists, Smile, Gift Shopping Service, Praise your Customers, 15 Second Elevator Talks, Master Mind Groups, Your Customer, Adult Kits, Trends

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Product Sheets

Sandy Paluzzi
The Bead Peddler

A product sheet is a great marketing aid.  It can be placed in a mailing, handed out at a show or left behind at a store.  If you've never seen a product sheet, you can easily find onefor real estate. Drive by any 'for sale' property and you can pick up a product sheet on the house.  The purpose of the product sheet is to help you sell the product.

For jewelry, you'll want a high quality picture of your creations on the product sheet.   Then you'll want to list absolutely every single feature of the jewelry line.  Don't leave anything out - you never know what will sell your line.   If there are limitations to your line, list them along with ways of compensating.  Endorsements are always welcome.  And your company's mission statement is a nice addition to your product sheet.  Finally, don't forget to list your contact info. 

Please  note that I did not say to put pricing info on the product sheet.   The product sheet is color printed on good quality paper.  You'll want it to transcend price changes. 

Is there an aspect of marketing that you'd like to see discussed?  
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