Sales vs. Promotions, Pricing Your Goods , Customer Relations, Price Points, Selling on Online Auctions, Selling From Websites, Selling At Craft Fairs, Selling At Home Shows, Selling To Stores, Attitude, No Money Down Advertising, Independent Sales Reps, Customer Referrals, Gift Certificates, Be Customer Driven, Keepers, Mail Campaigns, Payment Types, Packaging, Bargain Selling, Basics of Selling, Working With Non Profits, Start Up Fees, Start Up Inventory, Competing With Imports, Calling New Businesses, Preparing for Sales Appointments, Sales Appointments, Teaching, Selling On Consignment, Selling Gifts, Doing Business Online, Hello, Networking Meetings Retaining Customers, Alliances, Names and Tag Lines, Logo and Image, Marketing to Kids, Custom Work, Design Considerations, Renting Space, Standing Out, Email, Newsletter, Photo albums (Portfolios), Dealing with the Press, Writing a Press Release, Turnaround, Manage Your Business, Quarter Auctions, Corporate Clients, Getting Over Your Fears, Lists, Smile, Gift Shopping Service, Praise your Customers, 15 Second Elevator Talks, Master Mind Groups, Your Customer, Adult Kits, Trends, Product Sheets, Compiling Mailing Lists, Growing From Mistakes, Post Cards, No, Lost Customers, Surviving Difficult Times, Slow Winter Months , Online Craft Sites, Business Structures, Drop Off Shows, Holding a Craft Fair, Mail Order Catalogs, Determining if a Show is Worthwhile, Niche Markets, Facebook, LinkedIn, Twitter, Key Words, Take Away Projects, Jewelry Kits, Stories
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Packaging Makes a Difference
Sandy Paluzzi How you bundle, or package, your goods can make a big difference in how well they sell. For example, I sell those European beads that resemble Pandoras. I originally had them put in 15 inch strings and they sold off the website, but not at shows. I cut a string and sold individual beads at a higher per bead cost. They sold quite well. Then I packaged 10 beads in a bag and my per bead cost was higher than the 15 inch strings, but lower than the single bead price. The 10 piece bags fly off my show table. You can use this same principle in determining how to sell your goods. Will your sales increase if you sell your necklace and earrings as a set, sell the necklace and give away the earrings, or sell each piece separately? I also sell beadable accessories at shows. Originally, I had the pens, letter openers, bracelets, wine stoppers and bottle openers in bins next to each other. Big holed beads lined up next to them in their jewelry display trays. I experimented and took the accessories out of their bins. I interspersed them between the big holed beads and my sales increased. Likewise, you can play with the arrangement of your jewelry displays. Earrings all together on a tree or placed between the necklaces and bracelets on your table? Jewelry grouped by type (e.g. all bracelets together), color, feel (e.g. all the casual jewelry together) or price range? Should you put your children's pieces together or lay them next to coordinating mom pieces? Everyone has some free time at shows. Next time you're between customers try re-arranging the pieces on your table. See how your arrangement influences customer's reactions. You may also get a boost out of rearranging your wares - you may look at them with a fresh eye and be more enthusiastic about selling..
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