Sales vs. Promotions, Pricing Your Goods , Customer Relations, Price Points, Selling on Online Auctions, Selling From Websites, Selling At Craft Fairs, Selling At Home Shows, Selling To Stores, Attitude, No Money Down Advertising, Independent Sales Reps, Customer Referrals, Gift Certificates, Be Customer Driven, Keepers, Mail Campaigns, Payment Types, Packaging, Bargain Selling, Basics of Selling, Working With Non Profits, Start Up Fees, Start Up Inventory, Competing With Imports, Calling New Businesses, Preparing for Sales Appointments, Sales Appointments, Teaching, Selling On Consignment, Selling Gifts, Doing Business Online, Hello, Networking Meetings Retaining Customers, Alliances, Names and Tag Lines, Logo and Image, Marketing to Kids, Custom Work, Design Considerations, Renting Space, Standing Out, Email, Newsletter, Photo albums (Portfolios), Dealing with the Press, Writing a Press Release, Turnaround, Manage Your Business, Quarter Auctions, Corporate Clients, Getting Over Your Fears, Lists, Smile, Gift Shopping Service, Praise your Customers, 15 Second Elevator Talks, Master Mind Groups, Your Customer, Adult Kits, Trends, Product Sheets, Compiling Mailing Lists, Growing From Mistakes, Post Cards, No, Lost Customers, Surviving Difficult Times, Slow Winter Months , Online Craft Sites, Business Structures, Drop Off Shows, Holding a Craft Fair, Mail Order Catalogs, Determining if a Show is Worthwhile, Niche Markets, Facebook, LinkedIn, Twitter, Key Words, Take Away Projects, Jewelry Kits
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Telling a Story
Sandy Paluzzi A little information can go a long way in selling your wares. People like to buy things that have meaning to them. You can provide the meaning by telling a story to go with your beads or jewelry. You will also be setting yourself up as an expert in your field and convincing people you care about your work. Perhaps the easiest stories to tell are those surrounding gemstones. There's a wealth of information about stones on the internet and in the library. You can talk about the gemstone's source, its history or its associated mystical powers. Stones are not the only materials with histories. Bone, cloisonné and wood also have a history. So do Czech fire polish and Swarovski crystal to name a few others. Don't want to talk about the characteristics of the components in your piece? Talk about where you got the inspiration for your design, where you found the beads or how you made them. Let people know if something is made using an unusual technique. You can also give meaning to the beads in your jewelry. This is well done with scripture jewelry or mother's pieces. Or go completely whimsical with your story. Name your piece and give it a 'fantasy history'. Ocean themed pieces can be matched with fantasy mermaids, pirates or shipboard romances. Light and airy pieces can be related to fairies. Earthy pieces lead me to think of wood nymphs and Greek Goddesses. Just let your imagination go and it will be easy for you to put a personality to your pieces.
As you can see, your story can be factual or fantasy. It can take on many forms depending on your personality.
It can also be delivered in various ways. You can
write it on a romance card or simply narrate it to your potential customer as
they fondle the piece in their hand. Either way, not only will story
telling add to your bottom line, it will also add to your fun.
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