Kits Made For Adults

Sandy Paluzzi
The Bead Peddler

Swarovski has a new line of jewelry, including some in kit form.   This jewelry is high end, glitzy and meant for adults.  What is good for Swarovski may also be good for you.  Kits for adults may translate to more sales for you in a couple of different ways.

First of all, you can sell them alongside your jewelry at craft shows.  Kits could do especially well at holiday time as people are searching for last minute gifts and stocking stuffers.  If you live in a college town, you could market kits made with sorority colors to all the Greek houses. And don't forget your local home town sports team when designing kits.  A kit made with team colors could be a great fundraiser or school art project.  When selling stand alone kits,  I would suggest  a bracelet kit  made with elastic cord as it doesn't require specialty tools.

In addition to selling the kits by themselves,  you could also schedule beading parties for teenagers and/or adults.  Everyone loves a  ladies night out.  Selling the kits at jewelry parties gives you more flexibility in your kit design.  You can provide the tools and guide the novice jewelry makers as they make up their kit.  All the guests leave the house with a piece of jewelry they made themselves.  Be sure to bring extra kits to sell to the departing guests.  And it's not a bad idea to offer a small selection of tools.  At the very least, you should be able to tell them where they can get tools locally.

Designing a kit is no harder than designing a piece of jewelry to make.   However, there are a few special considerations.  For example, you will need a steady supply of the kit's components.   Therefore, it makes sense to design around beads that are readily available.  You may also want to consider that people come in different sizes.  Your kit could contain enough beads and wire to make a large bracelet or necklace.  The final consideration is the step by step illustrated instructions.  I use a digital camera to take photos for my kits, but anything that will provide a close up digital pictures should work well. 

Once you have your kit designed and developed, hand one to a jewelry novice.  Leave that person alone while they make up a kit.  Do any last minute tweaking and you're ready to go.

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