MARKETING ARCHIVES
Sales vs. Promotions, Pricing Your Goods , Customer Relations, Price Points, Selling on Online Auctions, Selling From Websites, Selling At Craft Fairs, Selling At Home Shows, Selling To Stores, Attitude, No Money Down Advertising, Independent Sales Reps, Customer Referrals, Gift Certificates, Be Customer Driven, Keepers, Mail Campaigns, Payment Types, Packaging, Bargain Selling, Basics of Selling, Working With Non Profits, Start Up Fees, Start Up Inventory, Competing With Imports, Calling New Businesses, Preparing for Sales Appointments, Sales Appointments, Teaching, Selling On Consignment, Selling Gifts, Doing Business Online, Hello, Networking Meetings Retaining Customers, Alliances, Names and Tag Lines, Logo and Image, Marketing to Kids, Custom Work, Design Considerations, Renting Space, Standing Out, Email, Newsletter, Photo albums (Portfolios), Dealing with the Press, Writing a Press Release, Turnaround, Manage Your Business, Quarter Auctions, Corporate Clients, Getting Over Your Fears, Lists, Smile, Gift Shopping Service, Praise your Customers, 15 Second Elevator Talks, Master Mind Groups, Your Customer, Adult Kits, Trends, Product Sheets, Compiling Mailing Lists, Growing From Mistakes, Post Cards, No, Lost Customers, Surviving Difficult Times, Slow Winter Months , Online Craft Sites, Business Structures, Drop Off Shows, Holding a Craft Fair, Mail Order Catalogs, Determining if a Show is Worthwhile, Niche Markets, Facebook, LinkedIn, Twitter, Key Words, Take Away Projects

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Jewelry Kits

Sandy Paluzzi
The Bead Peddler

There is more than one way to make money from your beads.   In addition to selling ready made jewelry or plain beads, you can also sell jewelry kits. 

Kits can take many forms and would work well for everyone who markets anything to do with beads. 

1.  Bead makers can put their handwork into a bag with color coordinated beads.  They would not only increase their sales, they would also help to insure quality beads surrounded their creations. 

2.  Bead sellers can put a handful of color coordinated beads in a plastic baggie.  This is a great way to get rid of small quantities of left over beads. 

3.  Bead sellers can also break down large quantities of beads into quantities sufficient to make one piece of jewelry.  This tactic works especially well with earring kits.

4. Designers can make up kits to sell multiples of a design that takes a lot of time to make. 

5. Designers can also make up kits to create jewelry at home parties.  

Detailed instructions and a picture of the finished item should be included in kits designed to create a specific piece of jewelry.  However, if the kit contains beads meant to spark the beader's creativity, instructions are not necessary.  In this case, a picture of the beads in the kit and also of at least one suggested design use will suffice. 

Kits can be sold in various settings and for various purposes.  As I already said, they can be used to introduce beading to beading classes.   Kits  do well at trade show bead booths, craft shows and online at ebay or etsy.   Kits seem especially appropriate for  home parties and jewelry classes.   

As you can see, kits are appropriate in a variety of settings.  The best thing about kits is the the profit margin.  It takes much less time to put together a kit than it does to manufacture a piece.    Your labor time is way down allowing you to make a decent hourly wage.  While it might not be for you, some people make their living marketing nothing but kits.  If nothing else, the addition of kits to your product line will allow you to expand your sales opportunities.

Is there an aspect of marketing that you'd like to see discussed?  
Would you like to share some of your marketing knowledge with other beaders?
 
Click here to email your questions or article proposals

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