MARKETING ARCHIVES
Sales vs. Promotions, Pricing Your Goods , Customer Relations, Price Points, Selling on Online Auctions, Selling From Websites, Selling At Craft Fairs, Selling At Home Shows, Selling To Stores, Attitude, No Money Down Advertising, Independent Sales Reps, Customer Referrals, Gift Certificates, Be Customer Driven, Keepers, Mail Campaigns, Payment Types, Packaging, Bargain Selling, Basics of Selling, Working With Non Profits, Start Up Fees, Start Up Inventory, Competing With Imports, Calling New Businesses, Preparing for Sales Appointments, Sales Appointments, Teaching, Selling On Consignment, Selling Gifts, Doing Business Online, Hello, Networking Meetings Retaining Customers, Alliances, Names and Tag Lines, Logo and Image, Marketing to Kids, Custom Work, Design Considerations, Renting Space, Standing Out, Email, Newsletter, Photo albums (Portfolios), Dealing with the Press, Writing a Press Release, Turnaround, Manage Your Business, Quarter Auctions, Corporate Clients, Getting Over Your Fears, Lists, Smile, Gift Shopping Service, Praise your Customers, 15 Second Elevator Talks, Master Mind Groups, Your Customer, Adult Kits, Trends, Product Sheets, Compiling Mailing Lists, Growing From Mistakes, Post Cards, No, Lost Customers, Surviving Difficult Times, Slow Winter Months , Online Craft Sites

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Business Structures

Sandy Paluzzi
The Bead Peddler

The USA recognizes 4 different types of business entities.  Three of these entities are commonly used by artists and crafts people.

1) Sole proprietorship.  There is one owner.  That owner is responsible for everything that happens in their company even if s/he has employees.  That means the owner accepts complete personal liability for all debts, awards and judgments.  A creditor can take the owner's personal property to settle debts. 

2)  A partnership.  There is more than one owner.  

In an unlimited partnership, any of the owners can bind the partnership to a contract that is relevant to the normal day to day operations of the partnership.   For example, any one of the partners could sign the partnership to rent a booth at a craft fair.  The owners share responsibility for everything that happens in their company.  A creditor can take the partners' personal property to settle debts.   If there are 2 people in a partnership and one does not have the money to handle their business debt, the other partner is responsible for that debt.   

In a limited partnership, some partners could choose to be 'silent' or non-working partners. It is not unusual for a partnership to consist of one limited partner who contributes money  and one general partner who contributes work.  Limited partners are not responsible for the actions of the general partners and cannot be held liable for them.  Every partnership must have at least one general partner.

If any one of the partners leave the partnership, the whole partnership is dissolved.  Remaining partners could then choose to form a new partnership.

3) A LLC or limited liability corporation.  There can be one of more  owners (members).  The members of an LLC are NOT liable for the debts of the business.  Taxes and bookkeeping rules are similar to those for  a partnership or sole proprietorship.  The members do not have to participate in the running of the LLC, they can hire a manager. 

4)S-Corporation.  The S-Corp is a special provision of a corporation that exists solely for small businesses.  The owners are shareholders of the corporation.  Like in an LLC, shareholders are NOT liable for the debits of the business.  However, bookkeeping is more complex for a corporation.  Also, shareholders must hold annual meetings and keep track of shares.  Taxation is passed through to the shareholders just as in a partnership, sole proprietership, or LLC.  S-Corps were very popular before LLCs became readily available.  Today, most artists and crafts people who want to protect themselves from liability elect to form a LLC.

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